Haakaa is a New Zealand family owned baby brand that provides parents with safe, natural, non-toxic and eco-friendly baby products online. We are 100% committed to creating stylish, practical and sustainable products that are safe for both our kids and our planet.
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3 Sprouts
3 Sprouts was created by three friends who share a love of babies and an appreciation for unique and modern products. Having worked in design in New York and Toronto for such high profile companies such as Kate Spade, Barneys New York and Holt Renfrew, we were inspired to create a collection that appealed to both parents and children.
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Avene
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Inspire your kiddos' creativity and individuality from newborn to age 6. Wooden, Musical, Bath, STEM and More.
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b.box
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Baby Accessory
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Baby Feeding & Drinking
Explore a world of convenience in baby feeding and drinking solutions. Discover the perfect balance of nutrition and style with petite eats, specially designed to satisfy your little one's taste buds. Our range includes trusted brands like Tommee Tippee bottles and Bbox, offering safe and innovative options for feeding on-the-go. Whether it's introducing solids or ensuring your baby stays hydrated, we've got it covered. Make feeding time a breeze with our quality products, designed to make parenting easier and your baby happier. Shop now for the best in baby feeding and drinking essentials, and experience a world of delightful choices for your little bundle of joy
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BABY FOOD & SNACKS
Elevate your child's snacking experience with healthy options! Our range of wholesome snacks for kids includes Kiwigarden Yoghurt Drops, Petite Eats baby food, and The Good Vitamin Co. supplements. Kiwigarden offers delightful Yoghurt Drops, perfect for on-the-go satisfaction. Petite Eats provides carefully crafted baby food, ensuring your little ones get the best start. For added nutrition, The Good Vitamin Co. offers a wide selection of vitamins and supplements. Prioritize your child's health with our top-quality, tasty, and nourishing products. Explore our collection today and make snack time both delicious and nutritious for your kids. Start them on a path to lifelong well-being with us.
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Baby High Chairs & Booster Seats
Discover our range of baby high chairs, booster seats, and feeding chairs designed to make mealtimes comfortable and convenient. From full-size high chairs to portable booster seats and versatile multi-seats, find the perfect seating solution to support your child's growth and development.
Suitable for babies and toddlers, our collection combines comfort, safety, and practicality for everyday family mea
View collectionBaby Products
Shop the best baby products online! Discover a wide range of baby essentials including soft and snug baby nappies and gentle baby wipes. We offer top-quality products to keep your baby clean, comfortable, and happy. Our selection features trusted brands and eco-friendly options, ensuring your baby's safety and well-being. From newborns to toddlers, we've got you covered with all the must-have items for your little one. Explore our collection for great deals, expert advice, and convenient shopping. Make parenting a breeze with our reliable and affordable baby nappies and wipes. Your baby deserves the best, and we've got it all right here!
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Baby Toy
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About Be Organic
be organic creates premium children’s clothing designed for sensitive and eczema-prone skin.
Made with carefully selected natural fibres, each piece combines softness, breathability and minimalist design to keep little ones comfortable day and night.
Selected products feature recognised certifications including Allergy UK, OEKO-TEX® STANDARD 100, Dermatest and GOTS-certified organic cotton.
Gentle on delicate skin, thoughtfully made for growing children.
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Best Sellers
Our Most-Loved Picks
Discover the products our customers love most — tried, trusted and perfect for everyday family life.
Brolly Sheets
Australasia's Toilet Training Authority
For over 17 years, Brolly Sheets has made life a little bit easier for Mums and Dads, with waterproof bedding protection and toilet training products loved by the whole family. We believe you should buy once & buy well. That’s why we are committed to washable, reusable products that are made to last!
View collectionClean Sheet
Our eco-friendly laundry detergent sheets are powered by enzymes which help break down stains. They’re tough on dirt but gentle on your clothes and the environment. Our fresh fragrance is made from non-allergenic essential oils and is gentle on skin.
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View collectionConnectix
Connetix are the perfect open-ended resource for early childhood centres and schools. Connetix allow children to construct 2D and 3D shapes, using their imagination and creativity to play and build. Our magnetic tiles encourage cognitive development, spatial awareness, hand-eye coordination, fine and gross motor skills and help children build knowledge around STEAM concepts – all through PLAY!
Not only that, children can play independently or with friends and family, supporting important social skills such as teamwork, cooperation, perseverance and resilience. Create big castles and towers, build new homes for favourite toys or explore 3D shapes and patterns, all while having fun.
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Cozy Bunny
View collectionCrywolf
Designed in New Zealand — Providing children with fun, high-performing and sustainably better rainwear & outerwear. Sustainable children's rainwear & outerwear designed & tested in Aotearoa, New Zealand. Function & Style. Fun To Wear. Made To Last. Eco-Friendlier Materials.
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Education Toy
Unlock your child’s full potential with our engaging and educational toy – thoughtfully designed to spark creativity, encourage hands-on learning, and support early childhood development. Perfect for toddlers and young children, this toy helps build essential skills such as problem-solving, fine motor coordination, critical thinking, and early literacy or numeracy – all through play.
Crafted from safe, durable, and eco-friendly materials, it offers hours of screen-free fun while fostering curiosity and confidence. Whether used at home, in a classroom, or as part of a homeschool curriculum, it’s an ideal tool to make learning fun and meaningful.
Recommended Age: 3+
Key Benefits:
✔ Promotes cognitive and motor skill development
✔ Encourages independent and imaginative play
✔ Safe, non-toxic, and child-friendly materials
✔ Perfect for STEM/STEAM learning activities
Make playtime educational – and education playful.
View collectionFrankie Apothecary
Frankie Apothecary’s mission is to provide natural and effective skin care products inspired by Rongoā Māori (Māori herbal medicine), to relieve the suffering caused by sensitive skin and eczema and provide a healthy and natural alternative to mainstream skin care products.
View collectionGROSMIMI — Premium Korean Feeding Essentials for Growing Little Ones.
GROSMIMI
GROSMIMI is a premium baby feeding brand from Korea, known for its high-quality PPSU bottles and straw cups.
Designed with little ones and parents in mind, GROSMIMI combines safe materials, practical functionality and thoughtful Korean design to make everyday feeding and independent drinking easier.
🇰🇷 Made in Korea | Premium Quality | Designed for Growing Little Ones
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Hape
Hape believes that to play is in the DNA of every child, our job is just to awaken it and guide it gently. Our toys are created to inspire play, learn, and explore the world we live in. Through responsible business practices we aspire to leave the world in a better condition than we received it.
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Harker Children
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Honey Sticks
Honeysticks™ creative products are handmade in New Zealand from natural and food grade ingredients, to help keep your children safe and develop your child's growing mind.
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Kid's supplements
Elevate your child's health with our top-quality supplements for kids. Our selection features trusted brands like Harker Herbals and The Good Vitamin Co., offering a wide array of nutritional solutions designed specifically for children. From tasty gummies to essential vitamins and minerals, we prioritize your child's well-being. Discover a world of delicious and nutritious options that kids love. Make health a fun and engaging part of their daily routine with our high-quality products. Explore our range and give your child the gift of a healthier and happier life with Harker Herbals and The Good Vitamin Co.
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Kids Books
Discover enchanting Kids' Books on our Shopify collection. From timeless classics to modern adventures, our curated selection sparks imagination. Explore educational gems, bedtime favorites, and interactive stories for joyful learning. Nurture a love for reading and create cherished memories with captivating tales for your little ones.
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Kids fashion
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Lunch Box
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Matakana Botanicals
Matakana Botanicals is a proudly New Zealand brand with a rich heritage and a deep commitment to crafting high-quality skincare inspired by the natural beauty and resources of the Matakana region.
Originally founded in 1988 as Les Floralies by Colyn Devereux, the business evolved when her son, Danvers Devereux, took the reins. In 2014, Danvers purchased a neglected farm in Matakana, transforming it into a thriving eco-home for the company and relaunching the brand as Matakana Botanicals.
Today, Danvers leads the collection of brands with a hands-on approach, overseeing everything from product innovation to the sourcing and cultivation of local ingredients.
With a strong passion for New Zealand’s unique landscape and resources, Danvers is inspired by the opportunity to create products using the very finest the country has to offer. Matakana Botanicals proudly sources hero ingredients, including Extra Virgin Olive Oil and Macadamia Oil from the Matakana region, wild-harvested Mānuka Honey and Mānuka Oil from Great Barrier Island, and lavender grown and harvested on the property itself.
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Miki House
Reliability and safety in all our products.
A child's most important resources are: individuality, camaraderie, wisdom, education, respect, and sensitivity.
Trust, consideration, and appreciation that bond people together.
Aspirations, goals, hope, and dreams that drive us through our lives.
Miniature
MINI A TURE was founded in Copenhagen in 2002, and we can proudly say that our clothes are the result of over 20 years of true craftsmanship. MINI A TURE is certified with several recognised standards, such as B Corp™, GRS, RWS and OEKO-TEX®, which ensures that our production of outerwear takes place under responsible and ethical conditions. Read more about MINI A TURE, our certifications, our 10-year warranty, our materials and our partnership with the Danish Society for Nature Conservation.
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MOTHER-K
The MOTHER-K brand is highly regarded globally as South Korea's premier choice for maternity and babycare products. The brand is specifically engineered around the philosophy of "Creative thinking for mothers' happiness"—focusing on simplifying the complex, high-stress parts of early parenting so that mothers can maintain a balance between childcare and their personal life.
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Moyuum
Moyuum
is a premium South Korean maternity and baby care brand known for its safe, functional, and minimalistically designed products. It is widely recognised as a leading brand in Korea and is popular globally for its use of high-quality, non-toxic materials like medical-grade PPSU (polyphenylsulfone) and platinum silicone
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My Creative Box
No childhood is complete without fun, hands-on learning experiences…
So we've created entertaining and immersive activity boxes you can do at home as a family. There’s nothing more rewarding than making special memories with your kids and My Creative Box helps parents all around the globe play an active role in their children's growth, discovery and development.
Designed for connecting and learning, made for awesome fun
All of our unique and creative activity boxes include absolutely everything you need to complete each activity at home, plus easy to follow instructions, so you can spend more time creating those unforgettable moments together.
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Myduckling
Let Your Kids Safely On Their Own Time, Shop Our Montessori Kids Furniture Online Now！ Premium Children's Furniture, Montessori Designs. Built To Last with 2-Year Guarantee
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Omie Life
OmieBox uses two types of insulation in order to store hot & cold food together. At the heart of the design is a powerful vacuum insulated thermos. It’s made of two walls of stainless steel with the air sucked out in between so heat can’t escape. It can keep food warm for up to 6 hours, perfect for hot lunch. Food is kept cool through OmieBox’s double walled, air insulated tray. Air is an excellent insulator (think styrofoam or double pane windows - both use air insulation).
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Petite Eats
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Pigeon
The name that spells comfort and convenience, PIGEON is an international market leader in mother and baby care products.
The PIGEON logo comprises two hearts - those of the mother and her baby. The baby's tiny heart is embraced by the mother's large heart, depicting the endless love a mother showers on her baby. PIGEON strives to be an even larger heart, which embraces both mother and baby and hope at PIGEON.
HISTORY
PIGEON was founded in 1957 in Japan by Yuichi Nakata whose vision to provide quality, comfort, convenience and affordability in one brand of mother and baby care products has made PIGEON into the market leader today.
Mr. Nakata developed his own unique methods to study the sucking mechanism of babies and his research data has contributed to the development of artificial teats. Mr. Nakata identified the unique movements of the tongues of babies when they sucked milk. Scientifically named “Peristaltic Movements” much later, they formed the basis of all the bottles and nipples made in the PIGEON research center. For over 5 decades, PIGEON has dedicated research capabilities towards the sucking behavior of babies. Having established a solid foundation of research, PIGEON is recommended today by most top medical and academic professionals
With a range of products encompassing every need in maternity and baby care, PIGEON is a one-stop shop for mothers and mothers-to-be. Spreading its wings to over 40 countries, PIGEON is the top player in the baby care category.
RESEARCH AND DEVELOPMENT
PIGEON promotes the healthy development of babies and the happiness of the mother and family through innovation and invention. The basis of our strong growth is our even stronger Research & Development (R&D) unit. Based on three important processes, we create products that suit your exact needs :
- Extensive study on the needs of new mothers and babies
- Market research to identify the gaps between demand and supply
- Our knowledgeable and motivated team of researchers
At the core of R&D activities is our Central Research Centre (CRC) established in 1991 in Tsukuba Mirai city in Ibaraki Prefecture. Standing by our commitment to offer intelligent solutions, we opened a special wing of the CRC in Singapore in 2011 to collect statistical data relevant to breastfeeding related products.
From initial studies by attaching cameras to the bottom of baby bottles, to using ultrasonic echo results, we are moving with the times. Adapting new technology and materials along with expert knowledge and a passion to offer the best has taken the PIGEON product research to great heights. This quest to offer new products is a continually evolving one and imagination is the limit!
RESEARCH-BASED INNOVATION
The popular range of PIGEON bottles and nipples are a result of over 50 years of research in suckling science. Our “Bonyu Jikkan” baby bottle nipples (SofTouch™ Peristaltic PLUS bottles) are one of our very successful applications of research in the field of baby feeding. Launched in 2010, these nipples offer the most natural feeding experience to your baby.
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Pretty Brave
Shop high quality leather goods for kids. Made with love + inspired by Pretty Brave kids around the world. Australasian brand, designed in New Zealand.
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Purely Baby
As a New Zealand owned and operated company with a background in healthcare applications, we were asked to develop a baby wipe with a difference. We are excited to be able to offer Aqua+ water wipes. Designed to be gentle on babies’ sensitive skin, Aqua+ water wipes contain 99.25% purified water and are ideal for new-born babies and sensitive skin.
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Silly Billyz
Keep little explorers clean and dry when they venture out and about in these stylish windproof and waterproof hooded jackets. Made from high quality PU which is both durable and beautifully soft and with our signature Rabbit Print polycotton lining for added comfort.
Skin and Body Care
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SkipHop
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Sneekico
We believe that nothing beats the goodness of fresh fruits and veggies.
Our Sneeki treats are the perfect companion alongside Mother Nature’s best, providing a delightful alternative to sugary, processed snacks that are sure to please.
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Supplements
Elevate your family's health with our extensive range of supplements for both adults and kids. Our offerings include trusted brands like Harker Herbals and The Good Vitamin Co., providing a wide variety of nutritional solutions tailored to your specific needs. From daily vitamins and minerals for grown-ups to delicious gummies and supplements that kids love, we've got you covered. Prioritize your family's well-being with our high-quality products designed to support a healthy lifestyle. Explore our selection and embark on a journey towards a healthier, happier you and your loved ones. Discover the goodness of Harker Herbals and The Good Vitamin Co. today!
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The Good Vitamin Co.
At The Good Vitamin Co. we have researched and developed our unique soft chew vitamin range that will benefit kids and adults health. Our formulation is gelatin free, gluten free, pectin fruit base, no dairy/ egg/ nuts/ soy, mostly vegan friendly, no artificial flavours or colours, and best of all - delicious!
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Toys For kids and Toddlers
Explore a world of imagination and learning with our collection of toys for kids and toddlers. From the creative Connetix Ball Run to the educational Hape toys, as well as captivating children's books and delightful Skip Hop toys for toddlers, we have it all. Foster creativity, curiosity, and fun in your child's playtime. Our carefully curated selection provides endless opportunities for growth and enjoyment. Browse our range of toys, books, and games to inspire your child's development. Whether it's building, reading, or imaginative play, we have the perfect choices for children of all ages. Start their journey of discovery today!
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UPPAbaby
UPPAbaby is a premium baby gear brand known for its stylish design, exceptional quality and thoughtful functionality.
Designed for modern families, UPPAbaby offers premium strollers, prams and accessories that combine comfort, safety and everyday practicality.
BekyBeky is proud to be an authorised UPPAbaby retailer in New Zealand. Explore our UPPAbaby collection and find the perfect companion for every family adventure.
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VTech
The creator of the Electronic Learning Products (ELP) category and the award-winning InnoTab, Toot-Toot Drivers, and Kidizoom handheld toys, is a world leader of age-appropriate learning products. Since 1980, VTech has been developing high-quality, innovative educational products that enrich children's development through fun and smart play.
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Wriggle Crew
The home of stylish, non-toxic Waterproof Padded Play Mats, Messy Mats, Bath Mats and more.
They’ll blend seamlessly into your home.
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Zazi
Our stylish designs in four fab colours are perfect for shielding little eyes from the harsh sun. Plus kids look mega-cute in them!
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ZAZU
ZAZU is a Dutch brand developing products for children, helping them ánd their parents to get a good night’s sleep. Founders Nynke Bakker and Sven van der Veen, both parents of 3 children, teamed up in 2013 and set up their own brand of children’s products:
“Having children is very special. It is wonderful to see your little ones develop from cute huggable babies, to mini-persons making jokes, having endless energy and showing a character of their own! But these same things can make parenting quite challenging as well, while let’s not forget, sweet and funny as they are, at 5 am in the morning for example it feels completely different!
